How to practice Innovation and Entrepreneurship?

Recently there are many funny ads that are being aired on TV by IBM about Innovation, where in every one is trying to DO or say practice innovation, WITHOUT knowing how to do it so they spend most of their time by irrelevant activities to kill time, and then IBM guys come up and say We are doing it!, sounds great. I love this one the most :).

I believe meaning of these two words; Innovation and Entrepreneurship; has always been; and will always be, evergreen in Human evolution. Main reason for that is these two words imply Change and Growth; which is what Life is all about. So it is not surprising that as we march ahead towards knowledge society these words will become more important; and everyone wants to DO innovation; but hardly anyone knows how to do it. One man has the answer.

Recently while surfing through huge collection of books in Gadgil Economics Library, Pune I bumped into a classic book by Father of Management, Peter F. Drucker titled, Innovation and Entrepreneurship. After reading it my respect for Peter Drucker has grown considerably. He proposes a model by which we can convert these two highly abstract words into a practice; as in Medical practice or a law practice. The same way he converted old so called getting things done concept into a practice of Management, through his numerous books. It took almost 10-20 years for people to understand what he was talking about and I think it will take a lot more to understand what he means by Innovation as a practice and then DOING it.

Challenges of 21st century or a century where we will move to knowledge society, are many and it’s must that we understand the nature of new Knowledge society and also the true meaning of these two words. I believe Peter Druker’s books will surely guide all of us through that transition.


3 responses to this post.

  1. I found your site on Google and read a few of your other entires. Nice Stuff. I’m looking forward to reading more from you.


  2. Good one! I ll surely go thru this book from Drucker… Keep it up!


  3. Hey Atul, Just as an update .. i am done with my series of articles on Branding yourself. Have a read at leisure and do comment.


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